Primis (part of McCann Agency) helps publishers create a more engaging on-site experience by serving relevant video content to their audiences, while also unlocking new monetization opportunities through video advertising. The platform combines video management, content recommendations, and a seamless viewing experience.
While McCann was in charge of UX/UI, Webstick handled the development, ensuring everything ran smoothly behind the scenes-especially the interactive animations, which were particularly challenging, as you can see.
With a major conference approaching, we launched the project in two stages to meet tight deadlines and adapt to changing requirements leading up to the event.
Today, we continue to support Primis with ongoing maintenance and content updates.
Project Scope Included:
- Website development based on an existing design
- Implementation of complex animations and components
- Phased launch process
- Ongoing maintenance
- Content management
