Nespresso

A system for managing Nespresso’s marketing campaign in the field. The campaign was to have a café in the heart of Tel Aviv provide a cup of coffee as a gift to customers. This campaign included printing the customer’s name on a cup and gifting it to them filled with hot, high-quality coffee, in exchange for social media likes on select networks. The system managed the line at the entrance, verified the production of the glasses, managed the marketing commitment of the customer, and even ensured that there were no duplications, all with brilliant success.